Biography of Speaker
Andrea S. Goldberg, Ph.D.
Andrea is an accomplished executive and thought leader, with a cross functional background and extensive consulting and research experience in Marketing, Communications and Human Resources. She is the founder of Digital Culture Consulting, a practice specializing in providing strategy consulting and insights on a wide range of areas, including the use of social media for branding, customer service, product development, market intelligences, employee engagement and selection. Prior to forming her own firm, she was a Partner and Vice President of OrgVitality, a management consulting firm focused on improving organizational effectiveness, where she led their digital/social media practice
In her 25+ year career at IBM she led pioneering work in new and emerging markets, social networking, e-business and employee engagement. As Vice President of Corporate Market Insights, she drove the cross functional team that rearticulated the company’s values and led research and strategy around emerging markets and “green” offerings. She published on future market trends and served as a trusted advisor to IBM’s senior executive team. In prior positions, Andrea collaborated on the reinvention of the IBM brand, created global intelligence capability around a number of vertical industries and evaluated traditional and Internet based communications programs. Her innovative assessments of IBM’s advertising earned her the Grand Prize at the 2003 Advertising Research Foundation’s David Ogilvy Advertising Awards.
While in Human Resources, Andrea held a variety of positions in leadership training, EEO compliance, resource planning and employment and had a number of roles in employee research and organizational development, ultimately running the U.S. employee opinion survey program. She also consulted with the U.S. Government and Metropolitan Life Insurance.
Andrea holds a Ph.D. and MA in Industrial/Organizational Psychology from New York University and a BA from Binghamton University. She will be awarded certification in Digital Media Marketing from New York University in 2010. She has served on the executive committee of the Conference Board Market Research Council, as a judge for the Advertising Research Foundation awards and as a Marketing Sciences Institute (MSI) Trustee. She is currently on the Research Advisory Board of Saugatuck Technology, a boutique technology research and consulting firm and is a member of the American Psychological Association and the Society for Industrial/Organizational Psychology (SIOP). She is a frequent speaker at conferences and professional association meetings and was the invited speaker on social media at the April 2010 annual SIOP conference.