Don't Let Financial Statements Intimidate You: Learn Basic Business Accounting

Duration: 90 minutes

Speaker: William R. Kay, MBA


You are an effective businessperson, but are you familiar with basic business accounting? In this webinar, you will learn the language of finance and accounting; how to read balance sheets and income statements to determine the financial health of your business and your competitors' companies ; how to analyze retained earnings and cash flow statements; how to calculate key financial ratios, and more. You will engage in interactive exercises and be provided with relevant examples of financial statements that will help to reinforce learning and keep the session interesting and fun.



1. Introduction to the Key Financial Statements


2. Accounting Concepts


3. Key Business Drivers


Who Should Attend

The webinar has been developed for financial and nonfinancial business owners and managers, sales professionals, vice presidents, marketing, engineering, and project managers, assistant accountants or attorneys, human resource managers, and CEOs, in all industries that need a quick overview of the key elements that financial managers address in order to achieve the business goals of their department or company.



This event will be presented live by phone together with a PowerPoint presentation to be viewed on your computer. Internet access is not required for phone-only participants. The PowerPoint slides will be provided shortly before the event. Once you register, you will receive an email which is your receipt and which includes your instructions for dialing in and logging on. You will also receive an email reminder 24 hours before the webinar.