How to Communicate Financial Data to Non-Financial Executives and Managers
Duration: 90 minutes
Speaker: David Sanders
Bonus for Each Registrant: The webinar speaker will answer one written question that you may submit by email within one week after the webinar.
Special Feature: If you register for this webinar and cannot attend, you will be able to access a one-time instant replay without charge for up to 90 days after the date of the webinar.
Webinar Description
Communicating with non-financial executives or managers is a major challenge faced by Finance Managers, CFOs, and Controllers. It may be hard for some financial professionals to understand, but not everyone is a “numbers person.” Crunching numbers and analyzing spreadsheets come naturally for some, but for others, digging into numbers is not a task they want to do.
We can’t assume that non-financial executives are going to speak the same "lingo” as you do. Nor should we expect them to understand things like complex spreadsheets, densely numbered charts and graphs, and/or financial statements that we take for granted.
Crucial elements in your role as a finance leader include your ability to successfully present financial information, communicate clearly with the executive team, work well with others, and develop strong relationships across the organization. If you don’t possess these skill sets, you can count on the management team becoming frustrated due to a lack of understanding of the organization’s financial position.
Avoid the above situations. This practical, example and guidance-filled webinar will teach controllers and other financial executives the critical things to keep in mind when working and communicating with nonfinancial members of the executive team.
Agenda
- Present graphically, not just numerically.
- Use images and words instead of just numbers.
- Show comparisons of performance and goals in a format people can understand.
- Practice active listening.
- Ask focused questions.
- Understand different personality types.
- Incorporate user-friendly approaches; Understand what motivates people.
- Focus on developing your marketing skills: "Learn the Sales Pitch".
- Manage your time and organizational skills.
- Engage people. Welcome insight.
Logistics
- 90 minutes (Travel Free) delivered over the Internet.
- Unlimited listeners per connection - bring the entire department.
- Q&A session with the expert.
This event will be presented live with a PowerPoint presentation to be viewed on your computer. You may listen to the audio of the webinar by telephone or through your computer. The PowerPoint slides will be provided shortly before the event. Once you register, you will receive an email which is your receipt and which includes your instructions for dialing in and logging on. You will also receive an email reminder 24 hours before the webinar.